Drug companies have discovered a genuine method to increase the sale of their medicines especially the expensive ones. They have found that the sale of meds can rise considerably if they give away gifts ranging from small to expensive gifts to the health care providers. The method works amazingly and brings startling results.
Gifts to Doctors
The gifts distributed in a year (2013) among health care providers were as small as $7 to $200,000 in cash. Regardless of their value, they brought shocking results. The medical professionals who received gifts prescribed an average of 892 prescriptions while others who did not receive the gifts prescribed 389 prescriptions only.
The study was run by Georgetown University Medical Center and it shows the powerful effect of gifts on business and human relationships. Even the pharmaceutical companies can gain the best results of giving away the gifts.
Expensive Medicine Sale
It is observed that the larger the gifts were, the higher was the percentage of expensive medicines. The healthcare providers who received gifts worth less than $500 a year issued prescriptions worth $114 but those practitioners who received gifts worth more than $500 a year issued prescriptions worth $189; even the brand name prescription increased by 40%.
Freedom of Action
There are no national laws that prohibit the physicians and medical professionals to accept gifts from drug companies and prescribe the medicines that the companies urge.
Should this be Common Business Behavior?